Case Study: Intercontinental

Intercontinental Real Estate Corporation hired Yaeger Communications along with Anastasia Design to help launch The Causeway, a new adaptive reuse project in downtown Boston.

Sample page from Causeway brochure

A former bakery for the Stop and Shop supermarket chain, The Causeway building enjoyed a prime location adjacent to the TD Banknorth Garden near the city’s North End. Our challenge was to develop a core branding strategy for pre-selling luxury residential and high-end commercial units, then leverage early sales successes to create a long-term strategy.

For the project, we created a series of print collateral pieces, a web site, and an advertising campaign that appeared in the Boston Globe and other real estate sections for the months leading up to opening. The campaign created significant buzz and attracted several prominent sports figures to the complex, setting the stage for long-term leasing success.

Another Causeway brochure sample

Causeway newspaper ad