About

Hi! I’m Dan Yaeger. I’ve operated Yaeger Communications since 1989, providing exceptional marketing communications services for more than 70 clients in the U.S. and elsewhere.

I’m proud to be an independent professional who gives both profit-oriented and mission-driven organizations the means for success through strategic planning, powerful writing, branding, graphic design, and innovative custom publishing programs.

Like all independent professionals, I provide a great value with personalized service that respects your organization’s culture and budget. And when your project calls for it, I pull together a fantastic team of graphic designers, PR gurus, market researchers, web masters, and other professionals to produce a “big agency” impact on a “boutique agency” budget.

Here’s a little Q & A to describe our approach and values:

What sets Yaeger Communications apart?

That would have to be our track record. For more than 20 years, my teams and I have produced consistently successful programs for terrific clients in a host of industries. These include hospitality, technology, destinations, real estate, government, museums, culture, finance, and non-profit.

What’s your philosophy?

Good question, since I was a philosophy major in college. The best communications programs, I think, come from a fruitful collaboration between the client and the agency. And collaborations are based on mutual trust and “chemistry.” I don’t speak a lot of jargon and try to impress you with how much I know. I’d rather build your trust by giving you an honest day’s work and the best possible services that hit your goals.

When you created your agency, what were you thinking?

Well, I’ve always been something of a “renaissance man.” I’m good at writing, I’ve been a professional cartoonist and illustrator, I find problem solving to be exciting, and I’ve had success in the business world. Running my own communications business is an outgrowth of these passions, which in turn is reflected in my passion for the work I do for clients. Yaeger Communications has also allowed me to realize a major life goal: harmony between hard work and family. There’s nothing like meeting a deadline, then zipping off to coach your kid’s soccer team!

Anything you’d do differently?

Starting out, I suppose I was a little cocky, imagining that because of my superior know-how clients would appear like rain from the heavens. For a while, that actually happened — I had lots of clients who would hire me for one or two projects. But after that they were gone. I learned pretty quickly that, first, long-term loves are much better than one-night stands and, second, true romances are based on listening. Today, if you and I were to meet, you’d notice I spend a lot more time asking questions than shooting quick answers. If we are going to be successful, I have to understand your business, your audience, and you.